Sunday, May 31, 2009
Thursday, May 21, 2009
Tuesday, May 19, 2009
Wednesday, May 6, 2009
Tuesday, May 5, 2009
When one looks at a certain object only as representing another, the idea one has of it is a sign. This is usually how one looks at paintings...So when a sign becomes a representation of this certain object it can be slowly interfered with to the boundaries of its legibility. The sign works only as long as we associate it with this certain object.
By combining different sets of signs, one can create a personal meta-language, a very own code of communication. Choosing to place this in the public places, one can make a network of signs, a meta-map. Nonetheless, a viewer cannot crack their code and is incapable of re-creating it, so the message of this codes remains enigmatic.
Monday, May 4, 2009
There are those that say we like best what we see most. This need for covering as much advertising space as possible with different mediums is something that both street art and advertising campaigns have in common. The need to mass produce a single recognizable image and spread it all over the world. Very often do i find myself torn between this need for mass production and a need to create an intimate, original work.
When you see a color in a certain light, you are changed forever. When you see it again, you start to develop an associative attachment to it. Every time you see that color in that certain light you evoke a particular feeling. In other words, that color becomes an emotional trigger.
Anyway, I have (unconsciously) founded my work on a convention. Or a set of conventions. Trying to change these is almost impossible, so in order to progress i have to develop new ones. Their boundary is not stable, since every new work ads another layer to it and its history and forms the definition a convention itself. Perpetually going back to older conventions and redefining them, upgrading the to the current setting is a necessary step, reinforcement of the foundation.